Eggfried evolved through a love of creating stuff, the happiness that brings, and a bit of wrongness. The world should look better than this and have more cool things in it! Clothes should feel amazing, be effortless to wear and say something about you. Remember when t-shirts lasted for twenty years and your best festival trainers even did five? Hand-printed, hand-made, properly designed things, made in the UK, supporting small businesses and creating the slow fashion movement. Helping people, taking less, giving more, giving a shit, that's where we're at. There are some things in life that we love just because someone thought it would be funny or cool to make them. Whatever the reason, if you feel like that, then we are kindred spirits.
